Last issue we introduced the "lazy economy" quietly rise, kitchen cooking small household appliances are popular! In this issue, let's take a look at the future trend of the industry?
In the future, China's kitchen small household appliances industry will develop in five aspects: experience consumption, health orientation, functional composite, efficient cooking and service first.
Experience consumption: Learn product value and life concept from product experience
With the upgrading of consumption and the introduction of high-end kitchen appliances, the consumption mode of "experience first and then purchase" has gradually become a trend. Brand experience stores with excellent environment, strong interaction and full experience are more and more popular with consumers. Consumers can experience the use value and life concept of the product by using the product, cooking and tasting food in the brand experience store. And good immersion experience and personalized service are more likely to drive the word-of-mouth effect of products, thus bringing about the promotion of brand reputation and product sales. The experiential new retail mode of intelligent high-tech products, which is built by vorvik meishanpin with immersion experience and personalized service as the core, is a big example to comply with this trend.
Health orientation: carry out the concept of health into every link of cooking
In recent years, with the improvement of living standards of Chinese residents, Chinese residents' awareness of health has awakened, which has led to the rapid growth of health consumption in China. Among them, diet health is an important part in the process of consumer health management. Consumers pay more and more attention to their own and family's food health problems. They carry out the health concept into every link of the cooking process.
Source: independent research and drawing of iResearch Institute
Function compounding: making one machine multi-purpose to realize kitchen space reuse
With the continuous rise of China's "kitchen economy", consumers' desire for kitchen cooking appliances is increasing, and the number of kitchen cooking appliances owned by consumers is also increasing. The lack of space and storage space required by a variety of kitchen cooking appliances has become a big pain point in the process of using kitchen cooking appliances. In this context, the multi-functional kitchen cooking appliances integrate multiple functions to achieve space reuse, which is increasingly favored by consumers.
Efficient cooking: efficient cooking experience with minimal time and labor cost
With the acceleration of the pace of work, the liberation from the tedious housework and spending time on more meaningful things has become an increasingly prominent demand of Chinese consumers, "lazy economy" is quietly rising. Saving time, replacing labor, simple operation of intelligent kitchen cooking appliances become "lazy people" sharp weapon. This kind of kitchen appliances focus on efficient cooking, so that consumers can achieve a convenient and efficient cooking experience with the minimum labor input and time cost.
Win by service: win consumers and reputation with back end service
In the context of consumption upgrading, the market competitiveness of products is not only visible price and function, but also more reflected in the invisible service experience. Service experience has become an important means of brand communication and winning consumers in China's kitchen cooking market. A good service not only brings about the improvement of consumer satisfaction, but also brings word-of-mouth effect through positive influence.
The first exhibition of professional electronic products in mainland China
Guangzhou International Electronics and electrical appliances Expo
Cross border e-commerce product selection Conference
【IEAE • Canton】
Guangzhou Poly World Trade Expo
April 12-15, 2021