Although the epidemic continues to spread around the world, compared with the fierce competition in the domestic mobile phone market, the pattern changes little. Oppo, vivo and other manufacturers with offline advantages are still in the forefront of the market. As an Internet mobile phone manufacturer, glory has emerged in recent years with its flexible online product strategy.
According to statistics, in June 2020, China's domestic mobile phone shipment volume was 28.63 million, of which 5g mobile phones accounted for more than 60%. 47 new models were launched, with a year-on-year increase of 23.7%.
5g mobile phone development
In June 2020, 17.513 million 5g mobile phones were shipped in the domestic market, accounting for 61.2% of the total number of mobile phones in the same period; 24 new models were listed, accounting for 51.1% of the number of new mobile phones on the market in the same period. From January to June, the total number of 5g mobile phones shipped in the domestic market was 63.597 million, and 105 new models were listed, accounting for 41.5% and 48.6% respectively.
Future development direction of mobile phone retail industry
① According to the data, o2o model should be developed to o2o mode in the future. The advantages are: low entry threshold, large user traffic. In fact, there was a platform for this model a few years ago and has been doing well in recent years - "ZOL". Zhongguancun Online can be said to be the first platform to put forward and introduce mobile phone retail into this industry. And in recent years, some shops are getting better and better just because they have joined Zhongguancun Online market. It is also an inevitable choice to add o2o mode.
② "New retail" mode after several years of e-commerce development dividend period, China's mobile phone online retail has not much room for growth, online traffic acquisition costs are also increasing. Through the layout of mobile phone retail enterprises in the past two years, it is not difficult to find that more and more mobile phone manufacturers begin to attach importance to offline channels, reshape offline social networking, and bring "fashion play culture" to young people with new retail mode. In the future, mobile phone retail business will not only sell good products to consumers, but
also sell good "experience" to consumers.
What is the scale of mobile phone retail market in the future
With the gradual stability of the mobile phone market competition pattern this year, the channel penetration ability of mobile phone brands is becoming more and more important. Therefore, it is not difficult to see that domestic brands have also laid out offline in recent years. Omni channel and all scene have become the new focus of mobile phone brand strategy. From retail stores to experience stores, the network layout is promoting a new round of evolution of mobile phone channel.
From the perspective of the retail industry, today's online traffic dividend has reached the top, and the omni channel mode of online and offline integration has become the consensus of the industry development. Traditional retailers and e-commerce platforms also build a new retail scene with the help of digital capabilities through capital mergers and acquisitions or complementary advantages. This will also be a new force to promote reform for the mobile phone industry, which strengthens service and experience.
With the improvement of 5g network coverage and the launch of 5g mobile phones, the consumer electronics industry is entering a new stage of transformation and development, becoming the core driving force of a new round of industrial transformation, and is having a profound impact on the world economy, social progress and human life. With the continuous upgrading of technological innovation ability and market consumption demand, China is in the global consumer electronics field China's consumer electronics market has become the main battlefield for domestic and foreign enterprises to compete for.
The Guangzhou international electronics and electrical appliances Expo and the cross border e-commerce selection conference hosted by Guangdong Chao Yuan Exhibition Co., Ltd. will be held on April 2021 12-15 at the poly World Trade Museum in Guangzhou. The four thematic areas will fully show the latest products and technologies in the electronics industry, take the demand for the Internet of things as the breakthrough point, promote the integration of technology and the market, and create the professional electronic products outside China. Trade first exhibition.
Chinese mainland's first exhibition of professional electronic products
Guangzhou International Electronics and electrical appliances Expo
Cross border e-commerce product selection Conference
【IEAE • Canton】
Guangzhou Poly World Trade Expo
April 12-15, 2021